Committed to providing support in the search and management of second-hand barrels, Tonnellerie Baron is developing a new service and launching REOAKED, the first online marketplace for second-hand barrels for winemakers and distillers. How can the transaction of used barrels be made easier? How can the quality, traceability and compliance of barrels be ensured? How can needs be anticipated and resale optimized? REOAKED now makes the buying and selling of second-hand barrels easier, worldwide and in complete security.
Continuing the tradition of craftsmanship and excellence that has guided its barrel production since 1875, Tonnellerie Baron has established a prominent position in the French cooperage landscape, cultivating both its independence and avant-garde spirit. Always in search of innovation and creativity, it constantly develops solutions to meet its clients’ needs, listening closely to their expectations.
THE MANAGEMENT OF SECOND-HAND BARRELS: MAJOR ECONOMIC AND ECOLOGICAL CHALLENGES
Every year, 4 to 5 million new barrels are produced worldwide (including 500,000 in France). Once they have served their purpose in the vinification of wines and spirits, the time comes for their resale—a real concern for many winemakers and distillers faced with the usage cycle of barrels, vintage after vintage. On the other hand, there is a growing demand for second-hand barrels (for the aging of spirits or for the economic balance of estates vinifying in used barrels). Added to this is the issue of the sustainability of oak resources and the preservation of the overall balance of forests. REOAKED extends the life of the barrel, which continues to act as a carbon sink throughout its existence.
SIMPLIFYING THE BUYING AND SELLING OF SECOND-HAND BARRELS
As an innovative service simplifying the purchase and resale of second-hand barrels, REOAKED is tailored to the needs of all wine and spirits professionals. By facilitating connections between winemakers and distillers worldwide, it brings transparency and fluidity to the market, enables sellers to anticipate their sales, and contributes to better valuation and sustainability of barrels, which remain carbon sinks throughout their lifetime. REOAKED also guarantees the compliance of barrels offered for sale, secures transactions, and optimizes the ecological footprint of transport through a geolocation service that encourages local purchasing.
THE BENEFITS OF REOAKED
• EXPERTISE •
Ensuring Compliance
Quality expertise provided by a network of 18 experts based in 11 countries (France, Spain, Portugal, Italy, Bulgaria, Romania, South Africa, Australia, Chile, Argentina, and the United States) guarantees a flawless barrel before every transaction.
• TRACEABILITY •
Preventing Fraud
A tamper-proof and non-removable QR Code on each inspected barrel ensures its traceability.
• GEOLOCATION •
Encouraging Local Transactions
A geolocation service for offers encourages local purchases and resales, thereby reducing the carbon footprint associated with transport.
• TRANSPORT •
Ensuring Delivery
A geolocation service for offers encourages local purchases and resales, thereby reducing the carbon footprint associated with transport.
• PRICE ESTIMATION •
Calculate the Real Cost
The platform provides the seller with a price estimation service based on the market value of second-hand barrels. For the buyer, it generates in real time a precise calculation of transport costs before the transaction is finalized, thereby ensuring total transparency of the final price.
• SECURING TRANSACTIONS •
Secure the Payment
As a financial payment platform, REOAKED allows the buyer to pay by credit card or bank transfer and guarantees payment to the seller.
• ANONYMITY •
Ensure Confidentiality
Buyers and sellers carry out their transactions anonymously, ensuring complete discretion regarding their aging processes and methods. REOAKED acts as the sole point of contact for both buyers and sellers.